GEOGRAFI & CITY BRANDING

Penulis

Cherry Kartika
Universitas Mercu Buana

Kata Kunci:

Geografi, City, Branding

Sinopsis

Buku ini adalah respons terhadap sebuah pertanyaan fundamental: bagaimana sebuah kota dapat mengoptimalkan identitas, citra, dan daya saingnya dalam lanskap global tanpa mengabaikan fondasi geografis yang membentuknya? Melalui eksplorasi interdisipliner, buku ini menyajikan argumen bahwa city branding yang kuat tidak bisa hanya dibangun di atas citra semu, melainkan harus berakar pada realitas geografis yang autentik—baik itu bentang alam, sejarah, budaya, maupun dinamika sosialnya. Buku ini menjembatani dua perspektif yang selama ini terpisah, menunjukkan bahwa pemahaman yang holistik terhadap sebuah kota hanya dapat dicapai melalui perpaduan sinergis antara analisis geografis yang mendalam dan strategi branding yang terencana.

Dalam era di mana setiap kota berlomba menarik investasi, talenta, dan wisatawan, pemahaman terhadap city branding menjadi sebuah urgensi. Buku ini akan membawa pembaca dalam sebuah perjalanan sistematis, mulai dari landasan teoritis, dimensi geografis yang membentuk karakter kota, hingga strategi praktis dan implementasi di lapangan. Dengan studi kasus inspiratif dari berbagai belahan dunia, buku ini menunjukkan bagaimana branding yang efektif memiliki kemampuan transformatif untuk memengaruhi cara sebuah ruang dipersepsikan, menciptakan ikatan emosional, dan pada akhirnya, membangun kota yang tidak hanya kompetitif di mata dunia, tetapi juga bermakna dan membanggakan bagi warganya.

Bab

  • KATA PENGANTAR
  • UCAPAN TERIMAKASIH
  • DAFTAR ISI
  • BAB 01 PENGANTAR GEOGRAFI KOTA DAN PERAN IDENTITAS LOKAL DALAM CITY BRANDING
  • BAB 02 DASAR-DASAR CITY BRANDING: DARI PEMASARAN PRODUK KE PEMASARAN TEMPAT
  • BAB 03 GEOGRAFI FISIK SEBAGAI ASET BRANDING: BENTANG ALAM DAN LINGKUNGAN
  • BAB 04 GEOGRAFI MANUSIA DAN SOSIAL DALAM BRANDING KOTA: BUDAYA, SEJARAH, DAN KOMUNITAS
  • BAB 05 GEOGRAFI EKONOMI DAN POLITIK DALAM BRANDING KOTA: DAYA SAING DAN TATA KELOLA
  • BAB 06 METODOLOGI PENELITIAN DAN ANALISIS GEOGRAFIS UNTUK CITY BRANDING
  • BAB 07 PERANCANGAN IDENTITAS DAN PESAN BRANDING BERBASIS GEOGRAFI
  • BAB 08 SALURAN KOMUNIKASI DAN PROMOSI GEOGRAFIS DALAM CITY BRANDING
  • BAB 09 STUDI KASUS CITY BRANDING BERBASIS GEOGRAFI DARI BERBAGAI BELAHAN DUNIA
  • BAB 10 TANTANGAN DAN TREN MASA DEPAN DALAM GEOGRAFI DAN CITY BRANDING
  • PENUTUP
  • GLOSARIUM ISTILAH, KONSEP, DAN TEORI UTAMA CITY BRANDING
  • BIODATA PENULIS

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Biografi Penulis

Cherry Kartika, Universitas Mercu Buana

Cherry Kartika adalah dosen tetap di Fakultas Ilmu Komunikasi, Universitas Mercu Buana, sekaligus praktisi berpengalaman di industri periklanan. Sejak 2003, ia telah berkiprah di sejumlah agensi nasional dan multinasional seperti Dwisapta, BBDO Indonesia, dan Grey Group Worldwide, dengan spesialisasi dalam manajemen merek dan komunikasi pemasaran terpadu. Ia telah menangani berbagai kampanye komunikasi untuk klien dari sektor FMCG, layanan keuangan, lembaga swadaya masyarakat (LSM), dan industri lainnya.

Sebagai akademisi, Cherry memfokuskan penelitian pada bidang computer-mediated communication, studi media, dan transformasi digital dalam komunikasi pemasaran. Latar belakangnya sebagai praktisi dan pengajar memberinya perspektif yang menyeluruh dalam menjembatani teori komunikasi dengan praktik industri.

Selain mengajar di Universitas Mercu Buana, ia juga pernah mengajar di beberapa perguruan tinggi swasta ternama seperti Universitas Pelita Harapan, Universitas Tarumanegara, Swiss German University, dan Universitas Multimedia Nusantara.

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GEOGRAFI & CITY BRANDING

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GEOGRAFI & CITY BRANDING. (2025). Penerbit KBM Indonesia. https://librarypenerbitkbm.science/index.php/buku/catalog/book/591