DIBALIK LAYAR REPUTASI: Sebuah Pengantar Public Relations
Kata Kunci:
public relationsSinopsis
Di balik setiap reputasi organisasi yang kuat, terdapat strategi komunikasi yang cermat, kerja senyap tim Public Relations, dan kemampuan membangun kepercayaan publik dalam berbagai kondisi. Buku ini mengungkap peran penting Public Relations (PR) dalam membentuk citra, mengelola krisis, serta menjalin hubungan berkelanjutan dengan pemangku kepentingan di era digital yang dinamis dan penuh tantangan.
“Dibalik Layar Reputasi: Sebuah Pengantar Public Relations“ disusun sebagai panduan strategis sekaligus reflektif bagi pembaca yang ingin memahami fondasi teori PR, praktik kontemporer, serta perkembangan terbaru di dunia komunikasi. Dengan pendekatan yang aplikatif, buku ini membahas model-model klasik PR, peran PR dalam organisasi modern, tahapan komunikasi krisis, serta transformasi digital dalam PR, termasuk media sosial, konten digital, dan kolaborasi dengan influencer.
Melalui studi kasus aktual dari sektor swasta, pemerintah, dan organisasi sosial di Indonesia, pembaca diajak memahami bagaimana PR berfungsi di lapangan baik dalam merancang pesan, mengelola opini publik, hingga melakukan evaluasi berbasis data. Buku ini juga menyajikan metode pengukuran efektivitas PR, serta memberikan rekomendasi strategis bagi praktisi dan pembuat kebijakan untuk membangun komunikasi publik yang relevan, etis, dan berdampak.
Ditulis dengan gaya yang informatif namun mudah dicerna, buku ini cocok dibaca oleh mahasiswa komunikasi, praktisi PR, akademisi, maupun siapa saja yang tertarik mendalami dunia kehumasan dari balik layar.
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KATA PENGANTAR
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DAFTAR ISI
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BAB I PENGANTAR PUBLIC RELATIONS
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BAB II TEORI-TEORI DASAR DALAM PUBLIC RELATIONS
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BAB III STRATEGI DAN PERENCANAAN PR
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BAB IV MEDIA RELATIONS DAN KOMUNIKASI KRISIS
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BAB V PR DIGITAL: DARI HASHTAG KE REPUTASI
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BAB VI EVALUASI DAN PENGUKURAN EFEKTIVITAS PR
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DAFTAR PUSTAKA
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PROFIL PENULIS
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