ARTISAN ENTREPRENEURSHIP: Peluang dan Tantangan dari Perspektif Manajemen Strategik
Kata Kunci:
Artisan, EnterpreneurshipSinopsis
Selama lebih dari satu dekade terakhir, konsep artisan entrepreneurship telah menarik perhatian berbagai kalangan, baik akademisi, praktisi, maupun pembuat kebijakan. Di tengah tantangan globalisasi dan digitalisasi, pelaku usaha lokal yang mengandalkan nilai-nilai budaya, kreativitas tradisional, dan kearifan lokal menghadapi dilema antara menjaga orisinalitas dan menyesuaikan diri dengan dinamika pasar. Tantangan ini menjadi menarik untuk dikaji dari perspektif strategi bisnis, khususnya dengan pendekatan Dynamic Capability, Stakeholder Theory, dan Competitive Dynamics yang memungkinkan organisasi skala kecil dan menengah untuk tetap relevan, adaptif, dan berdaya saing.
Buku berjudul Artisan Entrepreneurship: Peluang dan Tantangan dari Perspektif Manajemen Strategik ini hadir sebagai bentuk kontribusi ilmiah untuk menjembatani fenomena yang terus berkembang dalam praktik kewirausahaan berbasis budaya dengan pendekatan konseptual Manajemen Strategik. Buku ini tidak hanya menyajikan pembahasan teoritis, tetapi juga dirancang untuk menjadi panduan aplikatif bagi pelaku artisan entrepreneurship. Di dalamnya termuat kerangka konseptual yang sistematis, model strategi berbasis kapabilitas dinamis, dan pembahasan komprehensif tentang faktor-faktor kunci yang menentukan keberhasilan bisnis berbasis budaya. Diharapkan buku ini dapat menjadi referensi utama bagi mahasiswa, dosen, peneliti, pelaku usaha kreatif, serta pihak-pihak yang terlibat dalam pengembangan UMKM dan ekonomi lokal yang berkelanjutan.
Bab
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KATA PENGANTAR
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DAFTAR ISI
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BAB 01 : PENDAHULUAN
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BAB 02 : KONSEP DASAR ARTISAN ENTREPRENEURSHIP
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BAB 03 : LANDASAN TEORI MANAJEMEN STRATEGIK
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BAB 04 : FAKTOR KUNCI DALAM ARTISAN ENTREPRENEURSHIP
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BAB 05 : MODEL KONSEPTUAL STRATEGIK
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BAB 06 : STRATEGI PENGEMBANGAN & IMPLEMENTASI
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DAFTAR PUSTAKA
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PROFIL PENULIS
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Referensi
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