OMNICHANNEL DALAM DISTRIBUSI MODERN
Kata Kunci:
ominchannel, distribusi modernSinopsis
Buku ini mengupas secara komprehensif konsep dan implementasi strategi omnichannel dalam dunia bisnis modern. Dimulai dari pemahaman dasar distribusi dan evolusi saluran distribusi, buku ini mengantar pembaca untuk memahami bagaimana pendekatan omnichannel berkembang sebagai respon terhadap perubahan teknologi dan perilaku konsumen. Pembahasan dilanjutkan dengan perencanaan strategi distribusi, integrasi antar kanal, pengelolaan pengalaman pelanggan, hingga transformasi digital dan peran kecerdasan buatan dalam sistem distribusi.
Tidak hanya menyajikan teori, buku ini juga dilengkapi dengan studi tren terkini, inovasi teknologi, serta tantangan praktis yang dihadapi perusahaan dalam mengadopsi sistem omnichannel. Pada bagian akhir, pembaca diajak merefleksikan dampak strategis omnichannel terhadap kinerja bisnis, organisasi, dan hubungan jangka panjang dengan pelanggan. Buku ini relevan bagi akademisi, praktisi bisnis, serta mahasiswa yang tertarik memahami lanskap distribusi modern berbasis teknologi.
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KATA PENGANTAR
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DAFTAR ISI
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BAB 1 PENGANTAR OMNICHANNEL DISTRIBUTION
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BAB 2 PRINSIP-PRINSIP DASAR OMNICHANNEL DISTRIBUTION
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BAB 3 TEKNOLOGI DALAM OMNICHANNEL DISTRIBUTION
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BAB 4 STRATEGI IMPLEMENTASI OMNICHANNEL
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BAB 5 PENGARUH OMNICHANNEL TERHADAP PENGALAMAN PELANGGAN
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BAB 6 TANTANGAN DALAM MENERAPKAN OMNICHANNEL DISTRIBUTION
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BAB 7 IMPLEMENTASI OMNICHANNEL
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BAB 8 ANALISIS DAMPAK OMNICHANNEL TERHADAP OPERASIONAL BISNIS
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BAB 9 OMNICHANNEL DISTRIBUTION DI MASA YANG AKAN DATANG
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BAB 10 SALURAN DISTRIBUSI (DISTRIBUTION CHANNEL)
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BAB 11 DISTRIBUSI OMNICHANNEL VS. DISTRIBUSI MULTICHANNEL
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BAB 12 PENUTUP
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REFERENSI
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PROFIL PENULIS
Downloads
Referensi
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