LINGUISTIC FEATURES IN TOURISM ADVERTISEMENTS

Desak Putu Eka Pratiwi

LINGUISTIC FEATURES IN TOURISM ADVERTISEMENTS

Penulis

Prof. Dr. Desak Putu Eka Pratiwi, S.S., M.Hum.

Mahasaraswati Denpasar University

Kata Kunci:

LINGUISTIC FEATURES IN TOURISM ADVERTISEMENTS

Sinopsis

Language plays a crucial role in tourism advertising, shaping how destinations are perceived and influencing travelers’ decisions. Linguistic Features In Tourism Advertisements explores the linguistic strategies used in accommodation advertisements in Bali, revealing how language is crafted to attract and persuade potential visitors.

This book focuses on three key linguistic aspects: register, speech acts, and figurative language. It examines the situational context, linguistic features, and functional interpretation of accommodation advertisements, analyzing how register adapts to different audiences, how speech acts create persuasive messages, and how figurative language—such as metaphors, hyperboles, and personifications—enhances the appeal of promotional content.

By analyzing advertisements for hotels, resorts, and villas, this study highlights how Bali’s tourism promotions emphasize not only luxury and comfort but also cultural heritage, natural beauty, and warm hospitality. It uncovers the persuasive techniques that make accommodation advertisements effective in shaping travelers’ perceptions and preferences.

This book offers valuable insights for students, researchers, and professionals in linguistics, advertising, and tourism studies. By combining discourse analysis and tourism marketing, it provides a deeper understanding of how language constructs compelling narratives that influence the tourism industry.

Bab

PREFACE
TABLE OF CONTENS
CHAPTER 1 INTRODUCTION
CHAPTER 2 THEORETICAL REVIEW
CHAPTER 3 REGISTER
CHAPTER 4 SPEECH ACTS
CHAPTER 5 FIGURATIVE LANGUAGE
CHAPTER 6 CONCLUSION
BIBLIOGRAPHY
AUTHOR PROFILE

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Biografi Penulis

Prof. Dr. Desak Putu Eka Pratiwi, S.S., M.Hum. , Mahasaraswati Denpasar University

Prof. Dr. Desak Putu Eka Pratiwi, S.S., M.Hum. is a lecturer at the English Study Program, Faculty of Foreign Languages, Mahasaraswati Denpasar University. She earned her Bachelor's, Master's, and Doctoral degrees in Linguistics from Udayana University. After completing her doctoral studies, she was awarded prestigious scholarships and research grants to conduct postdoctoral research at The University of Sydney and Tokyo University of Foreign Studies.

She is a linguist and researcher with a specialization in semantics, and she has published extensively in national and international journals, as well as academic books in the field of linguistics. Beyond academia, she is also an active education practitioner. As the founder and director of English Hub, she leads an English learning center dedicated to teaching students of all ages — from toddlers to adults. Her work reflects a strong commitment to bridging linguistic theory with real-world language education and practice.

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