KOMUNIKASI KORPORAT STRATEGIS

Penulis

Dr. Hilda Yunita Wono, S.I.Kom., M.Med.Kom., CIQaR., CCP

Kata Kunci:

KOMUNIKASI, KORPORAT, STRATEGIS

Sinopsis

Di tengah dinamika dunia bisnis yang semakin kompleks dan kompetitif, komunikasi tidak lagi sekadar menjadi pelengkap organisasi, melainkan menjadi bagian penting yang menentukan keberlangsungan dan perkembangan organisasi. Melalui komunikasi yang terencana dan strategis, organisasi dapat membangun hubungan yang baik dengan para pemangku kepentingan, memperkuat reputasi, serta menciptakan nilai yang berkelanjutan.

Perkembangan era digital semakin menegaskan pentingnya komunikasi strategis. Arus informasi yang sangat cepat dan keterbukaan publik menuntut organisasi untuk lebih responsif dan berhati-hati dalam menyampaikan pesan. Reputasi yang dibangun dalam waktu lama dapat berubah dalam waktu singkat jika komunikasi tidak dikelola dengan baik.

Buku ajar ini disusun sebagai panduan pembelajaran bagi mahasiswa, akademisi, maupun praktisi yang ingin memahami komunikasi korporat strategis secara lebih menyeluruh. Buku ini hadir untuk membantu pembaca memahami konsep dasar sekaligus praktik komunikasi korporat yang relevan dengan tantangan masa kini.

Bab

  • KATA PENGANTAR
  • DAFTAR ISI
  • BAB 1 DASAR DASAR KOMUNIKASI KORPORAT, IDENTITAS, CITRA, DAN REPUTASI KORPORAT
  • BAB 2 TEORI DAN MODEL KOMUNIKASI ORGANISASI, KOMUNIKASI INTERNAL DAN KETERLIBATAN KARYAWAN
  • BAB 3 PUBLIC RELATIONS STRATEGIS
  • BAB 4 PUBLIC OPINION DAN MEDIA MONITORING
  • BAB 5 MEDIA PLANNING AND MEDIA BUYING UNTUK PR
  • BAB 6 STAKEHOLDER DALAM PR
  • BAB 7 HUBUNGAN MEDIA DAN MANAJEMEN PERS, MENULIS PRESS RELEASE
  • BAB 8 COMMUNITY RELATIONS DAN CSR
  • BAB 9 HUBUNGAN PEMERINTAH DAN URUSAN PUBLIK
  • BAB 10 KOMUNIKASI KRISIS DAN MANAJEMEN RISIKO
  • BAB 11 KOMUNIKASI INTERNASIONAL DAN LINTAS BUDAYA
  • BAB 12 KOMUNIKASI DIGITAL DAN REPUTASI ONLINE
  • BAB 13 EVALUASI DAN PENGUKURAN KESUKSESAN KAMPANYE PR
  • BAB 14 PEMBUATAN KAMPANYE PR
  • BAB 15 PROGRES KEGIATAN KAMPANYE PR
  • BAB 16 LAPORAN AKHIR PUBLIKASI DAN REFLEKSI
  • GLOSARIUM
  • PROFIL PENULIS

Unduhan

Data unduhan belum tersedia.

Biografi Penulis

Dr. Hilda Yunita Wono, S.I.Kom., M.Med.Kom., CIQaR., CCP

Dr. Hilda Yunita Wono, S.I.Kom., M.Med.Kom., CIQaR., CCP

Adalah dosen Ilmu Komunikasi yang menaruh perhatian besar pada komunikasi strategik—khususnya Public Relations, marketing communication, dan inovasi komunikasi. Baginya, komunikasi bukan sekadar menyampaikan pesan, tetapi tentang merancang strategi yang mampu membangun reputasi, menciptakan engagement, dan menghasilkan dampak nyata bagi organisasi.

Ketertarikannya pada bidang ini membawanya mendalami bagaimana strategi PR dan komunikasi pemasaran dapat diintegrasikan secara sistematis dan berbasis riset. Ia banyak mengkaji pengembangan model komunikasi strategik hingga difusi inovasi dalam konteks organisasi dan kewirausahaan. Melalui penelitian dan keterlibatannya dalam hibah penelitian terapan, ia berupaya menjembatani dunia akademik dan praktik industri.

Dalam buku yang dibuat serta di ruang kelas, ia dikenal mendorong mahasiswa untuk berpikir strategis dan berbasis data. Pembelajaran tidak berhenti pada teori, tetapi diarahkan pada kemampuan merancang, mengeksekusi, dan mengevaluasi strategi komunikasi secara komprehensif.

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KOMUNIKASI KORPORAT STRATEGIS

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6 April 2026

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