MEMBANGUN UMKM BERBASIS SOCIOPRENEUR DAN HALAL BRANDING

Prof. Dr. H. Rudy Haryanto, M.M Anni Muslimah Purnamawati, M.E Dr. Moh. Muhlis Anwar, M.E.I Moh Anis, M.E

Penulis

Prof. Dr. H. Rudy Haryanto, M.M Anni Muslimah Purnamawati, M.E Dr. Moh. Muhlis Anwar, M.E.I Moh Anis, M.E

Kata Kunci:

UMKM, BRANDING

Sinopsis

UMKM tidak lagi cukup hanya berorientasi pada keuntungan ekonomi semata. Diperlukan pendekatan baru yang mengintegrasikan nilai sosial melalui konsep sociopreneur, di mana aktivitas usaha mampu memberikan dampak sosial yang nyata bagi masyarakat. Di sisi lain, meningkatnya kesadaran konsumen terhadap produk halal menjadikan halal branding sebagai strategi penting untuk membangun kepercayaan, daya saing, dan keberlanjutan usaha, baik di pasar domestik maupun global.

Buku ini lahir dari keprihatinan sekaligus harapan terhadap peran strategis Usaha Mikro, Kecil, dan Menengah (UMKM) sebagai tulang punggung perekonomian nasional, khususnya dalam menghadapi dinamika global, perubahan perilaku konsumen, serta tuntutan nilai keberlanjutan dan kehalalan produk. Buku ini disusun untuk memberikan pemahaman konseptual sekaligus panduan praktis mengenai pengembangan UMKM berbasis sociopreneur dan halal branding. Pembahasan dalam buku ini mencakup landasan teoritis, strategi implementasi, hingga contoh penerapan yang relevan dengan konteks UMKM di Indonesia. Harapannya, buku ini dapat menjadi referensi bagi pelaku UMKM, akademisi, mahasiswa, pendamping usaha, serta pemangku kebijakan dalam mendorong UMKM yang berdaya saing, beretika, dan berorientasi pada kemaslahatan bersama.

Bab

KATA PENGANTAR
DAFTAR ISI
BAB I USAHA MIKRO KECIL DAN MENENGAH (UMKM)
BAB II MORAL OBLIGATIONATION
BAB III SOCIAL VALUE CREATION
BAB IV SELF EFFICACY
BAB V SOCIOPRENEUR
BAB VI HALAL BRANDING
BAB VII PENGEMBANGAN UMKM MELALUI KEWAJIBAN MORAL TERHADAP EFIKASI DIRI SOSIOPRENEUR
BAB VIII PENGEMBANGAN UMKM MELALUI PENCIPTAAN NILAI SOSIAL PADA EFIKASI DIRI SOSIOPRENEUR MADURA
BAB IX PENGEMBANGAN UMKM MELALUI KEWAJIBAN MORAL TERHADAP IMPLEMENTASI HALAL BRANDING UNTUK UMKM
BAB X PENGEMBANGAN UMKM MELALUI PENCIPTAAN NILAI SOSIAL DALAM IMPLEMENTASI HALAL BRANDING UNTUK UMKM
BAB XI PENGEMBANGAN UMKM MELALUI EFIKASI DIRI SOSIOPRENEUR MADURA TERHADAP IMPLEMENTASI BRANDING HALAL DALAM KERANGKA JAMINAN PRODUK HALAL INDONESIA
DAFTAR PUSTAKA

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