PERSONAL BRANDING SEBAGAI STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN CITRA MEREK

Nur Fatia Ramadhan Adinata, Siti Sarah, Ade Pramitha,  Sanaya Rizky Deanova, Denalia Azahra, Azzah Hamidah,  Moh Maulana Nur Ramadani, Nia Alia Rachmah

Penulis

Nur Fatia Ramadhan Adinata, Siti Sarah, Ade Pramitha, Sanaya Rizky Deanova, Denalia Azahra, Azzah Hamidah, Moh Maulana Nur Ramadani, Nia Alia Rachmah

Kata Kunci:

PERSONAL BRANDING, PUBLIC RELATIONS

Sinopsis

Di era persaingan global yang semakin dinamis, kemampuan membangun dan mengelola citra bukan lagi sekadar pilihan, melainkan sebuah keniscayaan strategis.
Buku ini hadir untuk menjembatani kebutuhan teoritis dan praktis dalam memahami bagaimana personal branding dapat difungsikan sebagai instrumen public relations yang efektif. Secara sistematis, pembahasan mencakup fondasi konseptual personal branding, kerangka kerja public relations modern, hingga implementasi nyata dalam membangun citra merek yang autentik dan berdampak.
Sebagai referensi akademis, buku ini diperuntukkan bagi mahasiswa, akademisi, maupun praktisi di bidang ilmu komunikasi, hubungan masyarakat, dan manajemen strategis. Setiap kajian berpijak pada kerangka teori yang kuat dan diperkaya dengan analisis kritis terhadap fenomena komunikasi yang relevan.

Bab

KATA PENGANTAR
DAFTAR ISI
BAB 01 PENGANTAR PERSONAL BRANDING DAN PUBLIC RELATIONS
BAB 02 PERSONAL BRANDING SEBAGAI IDENTITAS DAN NILAI MEREK
BAB 03 MEDIA SOSIAL SEBAGAI RUANG PEMBENTUKAN PERSONAL BRANDING
BAB 04 STRATEGI PUBLIC RELATIONS DALAM MEMBANGUN CITRA MEREK
BAB 05 PERSONAL BRANDING UNTUK MENINGKATKAN REPUTASI DAN KEPERCAYAAN PUBLIK
BAB 06 TANTANGAN PERSONAL BRANDING DALAM ERA DIGITAL
BAB 07 MASA DEPAN PERSONAL BRANDING DALAM PUBLIC RELATIONS
PENUTUP
DAFTAR PUSTAKA
PROFIL PENULIS

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