PANDUAN BISNIS UMKM NAIK KELAS DI ERA DIGITAL & AI
Kata Kunci:
umkm, digital, aiSinopsis
BISNIS ANDA TIDAK NAIK KELAS MASALAHNYA BUKAN DI KERJA KERAS ANDA
TAPI CARA ANDA MENJALANKAN BISNIS BELUM BENAR
Anda mungkin sudah:
• Jualan setiap hari
• Posting terus-menerus
• Mencoba berbagai cara
Tapi hasilnya masih:
• Tidak stabil
• Naik turun
• Sulit berkembang
Masalahnya bukan
ANDA BUTUH PANDUAN TRANSFORMASI BISNIS ANDA
Buku ini akan membantu Anda:
• Memahami cara berpikir bisnis modern
• Mengenal pasar dengan lebih tajam
• Menggunakan teknologi Al sebagai alat bantu
• Membangun sistem marketing yang menghasilkan
Mengembangkan bisnis tanpa ribet!
Bab
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KATA PENGANTAR
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DAFTAR ISI
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BAB 1 Kenapa Banyak UMKM Stagnan Di Era Digital?
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BAB 2 Kesalahan UMKM Tidak Naik Level
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BAB 3 Mindset Pengusaha Modern
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BAB 4 Cara Membaca Pasar
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BAB 5 AI Untuk UMKM
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BAB 6 Cara Menggunakan AI & Digital Marketing
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BAB 7 Cara Jualan Di Era Digital
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BAB 8 Sistem Marketing Yang Benar
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BAB 9 Inovasi Yang Menghasilkan Uang
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BAB 10 Cara Adaptasi Di Pasar Yang Terus Berubah
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BAB 11 Kenapa Ada Bisnis Naik Cepat, Ada Yang Tertinggal
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BAB 12 Cara Bertahan Di Pasar Yang Tidak Stabil
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BAB 13 Framework Bisnis: S.A.M.E System
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BAB 14 Action Plan 90 Hari
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BAB 15 Saatnya Anda Bergerak
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DAFTAR REFERENSI
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GLOSARIUM
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TESTIMONI BUKU
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PROFIL PENULIS
Unduhan
Referensi
BAB 1 — Kenapa Banyak UMKM Stagnan di Era Digital
1. Samuelson, W. & Zeckhauser, R. (1988). Status Quo Bias in Decision Making. Journal of Risk and Uncertainty, 1(1), 7-59.
2. Levitt, B. & March, J. G. (1988). Organizational Learning. Annual Review of Sociology, 14, 319-340.
3. Gerber, M. E. (1995). The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. HarperCollins.
BAB 2 — Kesalahan Fatal UMKM yang Membuat Bisnis Tidak Naik Level
4. Argyris, C. (1977). Double Loop Learning in Organizations. Harvard Business Review, 55(5), 115-125.
5. Porter, M. E. (1985). Competitive Advantage: Creating and Sustaining Superior Performance. Free Press.
6. Kotler, P. & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
7. Lewis, E. St. E. (1908). Financial Advertising. The Legacy of E. St. Elmo Lewis. (Untuk konsep awal marketing funnel)
8. Schumpeter, J. A. (1942). Capitalism, Socialism and Democracy. Harper & Brothers.
9. Gerber, M. E. (1995). The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It. HarperCollins.
BAB 3 — Mindset Pengusaha Modern
10. Dweck, C. S. (2006). Mindset: The New Psychology of Success. Random House.
11. Shane, S. & Venkataraman, S. (2000). The Promise of Entrepreneurship as a Field of Research. Academy of Management Review, 25(1), 217-226.
12. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business.
13. Darwin, C. (1859). On the Origin of Species. John Murray.
14. Nagle, T. T. & Muller, G. (2018). The Strategy and Tactics of Pricing (6th ed.). Routledge.
15. Lumpkin, G. T. & Brigham, K. H. (2011). Long-Term Orientation and Intertemporal Choice in Family Firms. Entrepreneurship Theory and Practice, 35(6), 1149-1169.
BAB 4 — Cara Membaca Pasar
16. Levitt, T. (1960). Marketing Myopia. Harvard Business Review, 38(4), 45-56.
17. Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63-72.
18. Hamel, G. & Prahalad, C. K. (1994). Competing for the Future. Harvard Business School Press.
19. Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons.
20. Fitzpatrick, R. (2013). The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You. Robfitz Ltd.
21. Revella, A. (2015). Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business. Wiley.
22. Ries, A. & Trout, J. (1981). Positioning: The Battle for Your Mind. McGraw-Hill.
BAB 5 — AI untuk UMKM
23. Ng, A. (2016). What Artificial Intelligence Can and Can't Do Right Now. Harvard Business Review, 94(11), 2-5.
24. Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press.
25. Lee, K. F. (2018). AI Superpowers: China, Silicon Valley, and the New World Order. Houghton Mifflin Harcourt.
BAB 6 — Cara Menggunakan AI & Digital Marketing untuk Menghasilkan Penjualan
26. Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page.
27. Lewis, E. St. E. (1908). Financial Advertising. The Legacy of E. St. Elmo Lewis.
28. Chaffey, D. & Ellis-Chadwick, F. (2019). Digital Marketing: Strategy, Implementation and Practice (7th ed.). Pearson.
29. Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27(1), 51-90.
BAB 7 — Cara Jualan di Era Digital
30. Carpenter, S. (2008). Work the System: The Simple Mechanics of Making More and Working Less. Greenleaf Book Group Press.
BAB 8 — Sistem Marketing yang Benar
31. Farris, P. W., Bendle, N. T., Pfeifer, P. E., & Reibstein, D. J. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd ed.). Pearson.
32. Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in Online Shopping: An Integrated Model. MIS Quarterly, 27(1), 51-90.
33. Reichheld, F. F. & Sasser, W. E. (1990). Zero Defections: Quality Comes to Services. Harvard Business Review, 68(5), 105-111.
BAB 9 — Inovasi yang Menghasilkan Uang
34. Schumpeter, J. A. (1934). The Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Harvard University Press.
35. Christensen, C. M. (1997). The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Harvard Business School Press.
36. Imai, M. (1986). Kaizen: The Key to Japan's Competitive Success. McGraw-Hill.
BAB 10 — Cara Adaptasi Cepat di Pasar yang Terus Berubah
37. Kotter, J. P. (1996). Leading Change. Harvard Business School Press.
38. Einstein, A. (Kutipan). "Insanity is doing the same thing over and over again and expecting different results." (Asal-usul kutipan ini masih diperdebatkan, namun sering diatribusikan kepada Albert Einstein.)
BAB 11 — Kenapa Ada Bisnis Naik Cepat, Ada yang Tertinggal
39. Collins, J. C. (2001). Good to Great: Why Some Companies Make the Leap… and Others Don't. HarperBusiness.
