UMKM NAIK KELAS: Strategi Penguatan Daya Saing Melalui Inovasi dan Perluasan Pasar

Authors

Dr. Fitriaty, S.E., M.M., Muhammad Haris Saputra, S.E., M.B.A., Ajeng Khairun Najwa, Hyang Caesar Agung Al Addin, Fatimah Az-Zahra

Keywords:

UMKM

Synopsis

Buku ini membahas bagaimana UMKM dapat naik kelas melalui penguatan daya saing, inovasi, dan digitalisasi. Dimulai dari peran penting UMKM dalam perekonomian nasional serta tantangan yang dihadapi, pembaca diajak memahami konsep daya saing dan faktor-faktor yang memengaruhinya, dilengkapi dengan gambaran kondisi UMKM.

Selanjutnya, buku mengulas peran inovasi dalam mendorong pertumbuhan usaha, mulai dari inovasi produk hingga manajemen, serta contoh penerapannya di lapangan. Transformasi digital juga menjadi fokus utama, mencakup pemanfaatan teknologi, pemasaran digital, e-commerce, dan solusi atas hambatan digitalisasi bagi pelaku UMKM.

Buku ini turut membahas strategi perluasan pasar, kebijakan pemerintah, ekosistem pendukung, serta kolaborasi antar pemangku kepentingan. Pada bagian akhir, disajikan roadmap UMKM naik kelas beserta rekomendasi praktis agar UMKM semakin berdaya saing, inovatif, dan mampu berkembang di era ekonomi kreatif.

Chapters

  • KATA PENGANTAR
  • DAFTAR ISI
  • BAB 1 PENDAHULUAN UMKM SEBAGAI PILAR EKONOMI NASIONAL
  • BAB 2 DAYA SAING UMKM DI ERA PERSAINGAN GLOBAL
  • BAB 3 INOVASI SEBAGAI MOTOR PENGGERAK UMKM NAIK KELAS
  • BAB 5 STRATEGI PERLUASAN PASAR UMKM
  • BAB 6 KEBIJAKAN DAN EKOSISTEM PENDUKUNG UMKM
  • BAB 7 ROADMAP UMKM NAIK KELAS
  • BAB 8 KESIMPULAN DAN REKOMENDASI
  • DAFTAR PUSTAKA
  • BIODATA PENULIS

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UMKM NAIK KELAS: Strategi Penguatan Daya Saing Melalui Inovasi dan Perluasan Pasar

Published

December 29, 2025

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978-634-202-971-8

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UMKM NAIK KELAS: Strategi Penguatan Daya Saing Melalui Inovasi dan Perluasan Pasar. (2025). Library Buku Penerbit KBM. https://librarypenerbitkbm.science/index.php/buku/catalog/book/890