TRANSFORMASI PUBLIC RELATIONS: Dari Manajemen Citra ke Advokasi Sosial
Keywords:
public realtions, manajemen citra, advokasi sosialSynopsis
Di tengah dunia yang sedang gaduh dengan disinformasi, krisis di berbagai sektor, konflik sosial, dan hilangnya kepercayaan terhadap institusi, hadir sebuah buku yang menawarkan arah baru bagi praktik Public Relatinos (PR), Transformasi Public Relations: Dari Manajemen Citra ke Advokasi Sosial. Buku ini adalah pernyataan sikap, ajakan dialog, sekaligus peta jalan menuju masa depan PR yang lebih manusiawi. Alur narasi buku ini dimulai dengan pembahasan PR yang dibentuk oleh paradigma yang mempromosikan harmoni semu, sebuah harmoni yang sering kali menyingkirkan kritik, membungkam suara marjinal, dan menyembunyikan ketidakadilan di balik kata-kata rapi dan kampanye yang memukau. Buku ini tidak hanya berisi krtitik, namun juga menawarkan jalan baru, yaitu PR sebagai aktivisme, PR sebagai empati, PR sebagai jembatan moral yang menautkan organisasi dan masyarakat. PR yang tidak hanya milik dunia korporasi, namun juga milik warga, komunitas, gerakan sosial, dan bahkan siapa pun yang ingin memperjuangkan dunia yang lebih adil.
Dalam buku ini, pembaca akan diajak untuk berpikir tentang paradigma PR lama yang semakin kehilangan relevansi, tentang PR simetris yang tidak pernah benar-benar simetris, tentang kekuasaan yang bekerja di balik narasi publik hanya untuk membentuk citra, serta tentang PR yang pada akhirnya bertransformasi menjadi praktik dialogis, etis, dan mengambil peran advokasi. Narasinya mengalir, lugas, dan membuka mata, terutama bagi para praktisi PR yang sedang mencari arah baru di tengah arus perubahan. Melalui beberapa pemaparan tentang studi kasus, pembaca melihat bahwa PR juga memiliki kekuatan untuk menggerakkan massa, memicu kesadaran, dan memperbaiki kebijakan publik. Inilah PR yang hidup. PR yang tidak hanya bicara, tetapi bertindak. Buku ini mengajak pembaca menyadari bahwa PR yang sejati bukanlah yang paling piawai menyusun pesan, tetapi yang paling tulus mendengarkan. Buku ini bisa menjadi manifestasi moral bagi siapa pun yang bekerja di dunia PR, baik praktisi, akademisi, mahasiswa, jurnalis, aktivis, maupun pemimpin organisasi. Ini bukan sekadar buku. Ini adalah arah baru. Ini adalah PR yang bermakna.
Chapters
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KATA PENGANTAR
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DAFTAR ISI
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PENDAHULUAN
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BAB 1 WAJAH BARU PUBLIC RELATIONS DI ERA AKTIVISME SOSIAL
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BAB 2 ACTIVIST PUBLIC RELATIONS: DARI RESISTENSI MENUJU TRANSFORMASI SOSIAL
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BAB 3 KOMUNIKASI DIALOGIS DAN DEMOKRASI RETORIS DALAM PRAKTIK PUBLIC RELATIONS
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BAB 4 ETIKA, KEKUASAAN, DAN IDEOLOGI DALAM KOMUNIKASI PUBLIK
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BAB 5 PUBLIC RELATIONS DAN GERAKAN SOSIAL DIGITAL: STRATEGI KOMUNIKASI DI ERA JARINGAN
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BAB 6 PUBLIC RELATIONS DAN ADVOKASI SOSIAL: KOMUNIKASI SEBAGAI GERAKAN MORAL
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BAB 7 COMMUNITY PUBLIC RELATIONS: PRAKTIK KOMUNIKASI EMANSIPATORIS DI INDONESIA
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BAB 8 KRISIS, SOLIDARITAS, DAN TANGGUNG JAWAB MORAL PUBLIC RELATIONS
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BAB 9 MASA DEPAN PUBLIC RELATIONS: DARI MANAJEMEN CITRA KE ADVOKASI SOSIAL
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EPILOG
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DAFTAR PUSTAKA
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PROFIL PENULIS
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