Branding di Era Attention Economy
Keywords:
Branding, Era Attention EconomySynopsis
Buku berjudul Branding di Era Attention Economy ini lahir dari kegelisahan intelektual yang mendalam mengenai sebuah pertanyaan yang terus berputar di benak penulis yakni mengapa begitu banyak merek dengan produk berkualitas tinggi tetap tenggelam dalam kebisingan digital, sementara merek lain yang bahkan lebih sederhana mampu mencuri hati jutaan orang?. Hal tersebut akan dibahas dalam buku Buku Branding di Era Attention Economy yang berada ditangan pembaca ini disusun dalam 5 Bab yaitu:
Bab 1 Pengantar Attention Economy dan Transformasi Branding
Bab 2 Teori Dan Konsep Dasar Branding Modern
Bab 3 Perilaku Audiens Dalam Era Overload Informasi
Bab 4 Strategi Membangun Perhatian (Attention Strategy)
Bab 5 Branding Di Media Sosial Dan Platform Digital
Chapters
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KATA PENGANTAR
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DAFTAR ISI
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Bab 1 PENGANTAR ATTENTION ECONOMY DAN TRANSFORMASI BRANDING
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Bab 2 TEORI DAN KONSEP DASAR BRANDING MODERN
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Bab 3 PERILAKU AUDIENS DALAM ERA OVERLOAD INFORMASI
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Bab 4 STRATEGI MEMBANGUN PERHATIAN (ATTENTION STRATEGY)
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Bab 5 BRANDING DI MEDIA SOSIAL DAN PLATFORM DIGITAL
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DAFTAR PUSTAKA
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BIODATA PENULIS
Downloads
References
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