TEKNOLOGI INFORMASI UNTUK WIRAUSAHA

Authors

Dahlan Abdullah, Desvina Yulisda, Suroso, Kraugusteeliana, Muhammad

Keywords:

teknologi, wirausaha

Synopsis

Buku Teknologi Informasi Untuk Wirausaha ini hadir sebagai panduan komprehensif yang sangat relevan di tengah pesatnya perkembangan ekosistem digital dan tuntutan inovasi dalam dunia kewirausahaan. Buku ini bertujuan untuk membekali para wirausahawan, baik pemula maupun yang sudah berpengalaman, serta akademisi dan mahasiswa di bidang terkait, dengan pemahaman mendalam mengenai peran krusial teknologi informasi (TI) dalam merumuskan strategi bisnis, mendorong inovasi, dan mengimplementasikan aksi nyata untuk mencapai keberhasilan di era digital. Dengan fokus pada sinergi antara TI dan kewirausahaan, buku ini menjadi referensi penting bagi siapa saja yang ingin memahami dan memanfaatkan potensi teknologi untuk menciptakan nilai dan keunggulan kompetitif. Struktur buku ini dirancang secara sistematis dalam empat belas bab, dimulai dari konsep dasar TI dan kewirausahaan, eksplorasi ekosistem digital, hingga pembahasan mendalam mengenai infrastruktur teknologi, perencanaan startup berbasis TI, pemasaran digital, e-commerce, inovasi teknologi, manajemen proyek, aspek legalitas dan etika, pengembangan produk digital, literasi digital dan kewirausahaan sosial, pendanaan startup, kolaborasi global, hingga proyeksi masa depan TI dan kewirausahaan. Pendekatan yang digunakan menggabungkan kerangka teoritis dengan studi kasus praktis, memberikan nilai tambah berupa contoh-contoh nyata transformasi digital UMKM dan keberhasilan e-commerce lokal. Fitur ini membedakan buku ini dari referensi sejenis dengan menawarkan panduan yang tidak hanya konseptual tetapi juga aplikatif, relevan dengan dinamika bisnis masa kini.Secara keseluruhan, buku ini memberikan kontribusi signifikan dalam literatur kewirausahaan dan teknologi informasi dengan menyajikan panduan holistik yang mengintegrasikan strategi, inovasi, dan aksi. Nilai praktisnya terletak pada penyediaan kerangka kerja dan alat yang dapat langsung diterapkan oleh para wirausahawan untuk mengembangkan bisnis mereka di era digital, sementara nilai akademiknya terletak pada analisis mendalam dan pembaruan tren teknologi terkini. Oleh karena itu, buku ini sangat layak dijadikan referensi utama bagi mahasiswa, akademisi, praktisi, dan siapa pun yang tertarik untuk memahami dan menguasai lanskap kewirausahaan yang didorong oleh teknologi.

Chapters

  • PRAKATA
  • KATA PENGANTAR
  • DAFTAR ISI
  • BAB 1 KONSEP DASAR TEKNOLOGI INFORMASI DAN KEWIRAUSAHAAN
  • BAB 2 EKOSISTEM DIGITAL DAN TRANSFORMASI BISNIS
  • BAB 3 INFRASTRUKTUR TEKNOLOGI UNTUK BISNIS
  • BAB 4 PERENCANAAN DAN PENGEMBANGAN STARTUP BERBASIS TI
  • BAB 5 PEMASARAN DIGITAL (DIGITAL MARKETING)
  • BAB 6 E-COMMERCE DAN PLATFORM DIGITAL
  • BAB 7 INOVASI TEKNOLOGI DAN MODEL BISNIS BARU
  • BAB 8 MANAJEMEN PROYEK TEKNOLOGI DALAM BISNIS
  • BAB 9 LEGALITAS DAN ETIKA DALAM BISNIS DIGITAL
  • BAB 10 PENGEMBANGAN PRODUK DIGITAL
  • BAB 11 LITERASI DIGITAL DAN KEWIRAUSAHAAN SOSIAL
  • BAB 12 PENDANAAN DAN INVESTASI STARTUP TI
  • BAB 13 KOLABORASI GLOBAL DAN EKSPANSI PASAR DIGITAL
  • BAB 14 MASA DEPAN TEKNOLOGI DAN KEWIRAUSAHAAN
  • GLOSARIUM
  • REFERENSI
  • PROFIL PENULIS

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TEKNOLOGI INFORMASI UNTUK WIRAUSAHA. (2026). Library Buku Penerbit KBM. https://librarypenerbitkbm.science/index.php/buku/catalog/book/1162